PopCap purchased by Electronic Arts

EA Logo

In a huge, yet predicted move, Electronic Arts shelled out big bucks to snatch up PopCap Games. The asking price? A cool billion dollars in cash and stock.

EA's Ceo John Riccitiello stated that "EA and PopCap are a compelling combination, PopCap's great studio talent and powerful IP add to EA's momentum and accelerate our drive towards a $1 billion digital business. EA's global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels.

With EA's recent moves to reach social media sites and various app stores, the purchase of PopCap makes a lot of sense. PopCap games have been spotted on nearly every site, app store, and cell phone. This business move should help both of them achieve even greater numbers in the future.