Xbox E3 2012 Press Event Wrap Up
Microsoft just concluded their annual E3 press conference, and has opened the expo guns blazing. They kicked things off by showcasing eight minutes of Halo 4 single player, which highlighted a new, as yet to be named enemy and new UI elements. Following the stage demo, Ubisoft took the stage to introduce the sixth entry in the Splinter Cell franchise; Splinter Cell: Blacklist. Following Sam Fisher's renegade stint in prior entries, he is now back in an official capacity, as the leader of forth echelon. Blacklist features Kinect support, co-op, and spies vs mercs mode, and will ship sometime next spring.
A teaser trailer for the just announced Gears of War prequel was unveiled. Now officially known as Gears of War: Judgement, expect more information to come soon. Later, Yusef Mehdi, head of Xbox Marketing and Strategy, took the stage to announce new media and entertainment partnerships for the Xbox 360, as well as expanded bing voice search functionality. Soon, Xbox users will be able to search by genre, and the functionality will be expanded to 12 new countries, including Mexico. Four new entertainment providers - out of an additional 35 - were revealed; Nickelodeon, Paramount, Machinima, and Univision. In addition, expanded sports offerings were revealed; NBA, NHL, and new Watch ESPN functionality. Beyond third party entertainment, as largely anticipated, Microsoft has officially nixed the Zune Branding. Soon, Zune Music will be renamed to Xbox Music, and like Zune, will retain the branding across PC, Tablets, Xbox, and Windows Phone.